9 Quick Takeaways from Social Slam

April 30, 2012

Mark Schaefer, Founder of #soslam and Jenn Whinnem (me!)

Last Friday, I attended Social Slam, a social media conference in Knoxville, TN. This conference is geared toward business folks. So why did I attend?

  • My Twitter friends attend, and it’s a great chance to see & meet many of them all at once. As I’m fond of quoting someone whose name escapes me, the online is meant to facilitate the offline. That’s the important stuff.
  • Last year I learned about up-and-coming trends for a low price. This year was no exception.

Many of the things I heard were “profit agnostic,” meaning they could be useful to either a for-profit or non-profit audience. Here are some things that apply to any social organization:

  1. Typically, video results show up in search results before text results. Typically, the first that show are YouTube links, not Vimeo links. Did you know video had such great search engine optimization (SEO) opportunities? Be sure to choose your video host wisely. Via @SWonderlin
  2. Use ‘versus’ in blog posts. People search on ‘versus,’ such as “above-ground pools versus in-ground pools.” How could you leverage this information to drive traffic to your site? Via @thesaleslion
  3. A siloed organization is a slow organization that can’t respond quickly to rapidly changing technology. The time has come for integrated marketing, communications, advertising, and public relations functions. Want to learn how? Start here. Via @ginidietrich
  4. Email marketing is NOT dead. Proof? You still need an email address to create Facebook and Twitter accounts! Additionally, DJ had impressive stats on how email is still the number one way to communicate electronically, even ahead of text messaging (see his slides here). Email is a great way to engage your audiences. Via @djwaldow
  5. Over 75% of projects on Kickstarter were fully funded last year. Via @mitchjoel
  6. Proctor and Gamble, as well as Domino’s Pizza, look for ideas from customers. The Swiffer Mop came from a customer’s idea. How could you crowdsource your way into innovation? I think a great example of this was the HealthJusticeCT challenge. (I don’t remember the source for this one)
  7. LinkedIn is personal SEO. Creating a LinkedIn account (and other social media accounts) changes the first page of search results for your name to items that you’ve created. Via @jonmoss
  8. Micro-niche-ing and more from Stanford Smith. “In 2012, blogs will succeed by identifying small audiences with specific problems that beg for novel solutions. If you are trying to write a general subject blog, pause, and rethink your focus.” The more specific ally you can appeal to a reader, the more useful your content will be. You can read Stan’s other ideas here. Via @pushingsocial
  9. Through the power of Google Analytics, Marcus Sheridan (@thesaleslion) found that his leads turned into sales after they consumed 30 pages of content. For organizations that take donations, do you know how many pages it takes for a lead to turn into a donor?

It was great to see my old friends and learn from them! What have you heard lately about social that you could share with our readers?

13 Responses to 9 Quick Takeaways from Social Slam

  1. I love the caption of the photo – LOL! THANK YOU for including me in your top nine learnings. I have to admit I’m surprised you didn’t include the big data innuendos from Mitch…that always makes me laugh when he talks about them.

    LOVED meeting you…can’t wait to see you again and go to Waffle House!

    • Jenn Whinnem says:

      Hi Gini – aw, thanks! Forgot to tag you in my tweet. I couldn’t really do you justice here which is why I linked off to your blog. Also, I should have included that I learned (from you) that I can exhort the audience to laugh.

      Loved meeting you, don’t know why I didn’t get a picture of us together. I guess I’ll have to run into you at another conference!

      • LOL!! I need you to travel with me so we can get more out of the audience first thing in the morning, when they’re all hungover. You were the only one laughing at my jokes!

  2. Laura Click says:

    Great roundup, Jenn! You’re right – we were inspired by the same stuff! Maybe that’s what happens when sit next to each other. 🙂

    I can’t believe I forgot to mention the vs. comment from Marcus. Such a great tip! It was so fun to see you!!!! Miss you already!

    • Jenn Whinnem says:

      Hi Laura – thanks for visiting me here! We heard a lot from the friendly lion. Thanks too for sharing the slides from DJ, I’m going to add them now. You reminded me that my top learning was really about the Charmin app!


  3. Well, I can certainly tell who was taking copious notes — something I’d expect from you, Ms. Whinnem! Me? I was just liking the C and B Scene at the Slam this year! See you next!

    • Jenn Whinnem says:

      Actually I just scrolled back through all my tweets from the conference, and I still feel like I missed so much. So glad people are writing their own round-ups so I can remember what else was said.

      It was great to see you!

  4. Adam says:

    Hey Jenn,

    Great recap of Social Slam. There were definitely enough takeaways that I’ll still be trying to implement them when next year rolls around! I really liked DJ’s message about email — it seems to get forgotten in all of the excitement about social.

    It was great to meet you IRL! Next time, maybe we’ll brave the Waffle House with you…

    • Jenn Whinnem says:

      Hi Adam, it was great meeting you and Renée! I’ve enjoyed reading the different recaps myself because it reminds me of things I’d forgotten.

      Def. Waffle House next time.


  5. Ok, still jealous at how quickly folks have been blogging #SoSlam. Planned on it today but, sigh.. too much got in the way.

    Much the same in what I learned – or rather was reminded. I NEED to get on the video side of content already, make it work for me!! And really, more SEO and platform based improvements. IMO it’s been well past time to integrate, to create more open systems – forget the marketing vs. whomever battles, their only part of a much larger organization.

    I think so much of it bled from one to the other – Standford to Marcus, Tom Webster and Mitch Joel and so on. The micro-niche – and the data it gives you, connects to the tipping point of action – how much will others need to engage with you before they commit to a choice (click, enroll, call)? Can you set up your social presence to be ready with the info people seek? All of it.

    Really a lot of take aways. And FWIW – the highways signs LIED to me; I was looking for a Cracker Barrel but alas it wasn’t to be found, ended up a WH in your honor. 😉

    • Jenn Whinnem says:

      Sounds like your thoughts are churning, D. Nothing wrong with taking some more time to get them together! I’m with you on the marketing vs. whomever.

      It was great to meet you & I’m jealous you got to go to the Waffle House!

  6. Jon Moss says:

    Jenn – I’m always interested in reading/seeing what people take away from events, and your list in no exception. Thanks for listening to my 10 minutes. I’m honored since there was so much GOOD content.

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