PRESIDENT'S MESSAGE

August 29, 2008

Our New "Brand Identity"

We are excited to share with you the Connecticut Health Foundation's launch of our new 'brand identity.'

The foundation developed this new brand identity to create greater awareness about our goals and objectives, and our work. Our new look consists of three key elements:

• Our new logo
  
• Endorsement line (Changing Systems, Improving Lives.), which highlights our purpose
  
• A change in abbreviation, from CHF to CT Health, which better reflects our overall mission and ties in with our website (www.cthealth.org)

Although the look is new, our mission remains unchanged:  improving the health of the people of Connecticut through systemic change, program innovation and public policy analysis. And it reflects the same high standards for which CT Health is known:  well-researched, informed, credible reports, newsletters and other documents.

We’re especially excited by our new-look website, which we will launch during the second week of September. In addition to the redesign, the website will offer new information, including our updated Community Health Data Scan section and more stories about our grantee partners.

Following the website launch, later in September we will introduce a redesigned policy brief and newsletter, both of which will highlight the importance of community health data, as well as a monthly electronic newsletter about the latest CT Health activities.

Our new brand identity will help draw the Connecticut community to CT Health, creating greater awareness of what we stand for and encouraging stakeholders and partners to join us in our commitment -- as you have -- and to spread the word.

Please email info@cthealth.org with your questions or comments.